Registration – This is essentially the backbone of your business and the name you give it, which controls everything. When you register your website through a multitude of providers, you now take ownership of that name on the internet. No one else can take it from you, unless you let it lapse. Currently there are 50 million plus domain names on the net that have been registered and parked. Parked means nothing has been done with the domain name and it essentially is just sitting there without a website or email attached to it. Most business and personal domain owners gobble up their business names in fear of someone else taking that name and registering it.